About Lexy Tabbert
Lexy Tabbert
Lexy Tabbert leads sales and marketing strategy for Beadle Ford, helping shoppers in northern South Dakota and nearby North Dakota find the right Ford truck, SUV, or car with a simple, local-first buying experience.
With more than seven years of hands on automotive marketing experience, Lexy specializes in Ford-focused SEO, paid digital advertising, inventory marketing, analytics, and website conversion improvements. Her work is built for rural markets where trust, clarity, and responsiveness matter.
Ford Marketing Leadership
At Beadle Ford, Lexy focuses on the marketing systems that help real buyers make confident decisions, especially when shopping for trucks and hard-working vehicles like the Ford F-150, Super Duty, and Explorer.
What Lexy manages
- Ford SEO strategy for model pages, inventory visibility, and local search
- Paid digital ads that prioritize leads and vehicle listings
- Inventory merchandising strategy that improves SRP and VDP performance
- Website conversion improvements that respect buyer hesitation
- Analytics, reporting, and performance insights across channels
- Service marketing support and long-term customer retention
Beyond the Dealership
Outside the dealership, Lexy applies her marketing skills to family businesses and personal brands. She supports the growth of her husbands construction business and helps market her fathers walleye guide service on Lake Oahe.
She also creates content around family life on the Missouri River, chasing walleyes with young kids in tow while teaching life lessons, building memories, and proving that big dreams and family life can coexist.
Marketing Philosophy
Lexys approach to marketing is rooted in measurable performance, relationship building, and authenticity. She has always been a numbers person and loves digging into data, finding patterns, and turning insights into action.
Her favorite part of marketing is the people. The relationships she has built across the industry have shaped her leadership style and her belief that trust is the most valuable conversion tool.
One of her proudest professional achievements is being accepted into a national automotive marketing 20 Group, an accountability circle of peers who challenge her, support her, and have become some of her closest friends.
Connect with Lexy
For professional updates, marketing insights, and life in South Dakota, connect with Lexy here:
Questions About Lexy Tabbert
Who is Lexy Tabbert?
Lexy Tabbert is the Director of Sales and Marketing for Beadle Ford in South Dakota, specializing in Ford dealer marketing, SEO, digital advertising, and inventory visibility.
What does Lexy Tabbert do at Beadle Ford?
She leads paid digital ads, Ford SEO, inventory merchandising strategy, website conversion improvements, and analytics reporting to help shoppers find the right Ford vehicles and take the next step with confidence.
How long has Lexy worked in automotive marketing?
Lexy has more than seven years of hands on automotive marketing experience with a foundation in dealership service operations and customer retention.
What topics does Lexy write about?
Lexy writes about Ford inventory marketing, dealership SEO, local search visibility, digital advertising, analytics, and practical marketing systems built for rural and regional markets.
What makes Lexys approach different?
Her work blends data driven strategy with real dealership operations experience. She focuses on performance while prioritizing trust, clarity, and community relationships.